The wine industry is growing at a steady rate and soon going to cover a great portion of the country’s economy. More than 50% of the total wine consumers are between the age of 25 to 50 years. Wine consumption has been the part of a celebration of an occasion for years and even today people feel that opening bottle of best wine brands showcases their luxury lifestyle and good society relations. But the question is how the wines are distinguished as the best one? Is it a flavor, aroma, or the age of wine? Basically, the three of them. Though there is a misconception among the people that the best wine flavor and aroma comes from the number of years the wine is aged. The fact is that not all wines are meant to be aged, but to be enjoyed young, i.e. consuming it just after it is actually produced (within 12 to 18 months).
Best wine brands contain a substance called as tannin that comes from the skin, seeds, and stems of the grapes. Extra tannin can be added through the wood barrel in which the wine is stored for the aging process. It is an acidic preservative that is crucial to let the wine get mature on the long-term basis. With time, tannin, that has a mouth shattering bitter flavor, balances the wine’s character including the complexity of the wine’s flavor that comes from fruit, will precipitate out of the wine, acid, and all the numerous substances that make a wine to taste perfect on the tongue. Commonly, the best wine brands produce a red wine with a fair amount of tannin that comes from long-term storing and aging process. Red wines are not to be consumed when they are young as it will be too harsh on the tongue, instead, the great flavor and aroma comes from aging a wine for the number of years and thus, you will get a prized, complex, and balanced wine in return. Note down that the red wine gets its color from the skin and stem of the grapes which gives the wine tannin and aging capacity.
India was never in the race of consuming expensive beverages but exposure to the western culture in last few years has motivated the young generation to consume wine. Due to which the wine consumption ratio has extremely raised in last few years. According to the Indian Wine Market overview, wine in India has grown at a CAGR rate of 16.29% just in the last few years. Apart from the exposure to foreign culture, relaxed and promotional government policies, rise in foreign tourist, and higher disposable incomes has also been the factors to influence the wine industry in India. Foreign tourist and exposure to the western culture motivated the generation to believe that the consuming expensive wine is a part of a luxurious lifestyle. Increasing number of wine consumers has also inspired the entrepreneurs to establish the domestic wine industry because of the high import and custom charges that make the wine two times more expensive than its actual cost.
It can be said that the red wine in India is the most favorite among the wine lovers and accounts the majority of sales. Red and white wine, though, are both commonly consumed favor and are expected to grow at a steady rate in the upcoming years. In addition, sparkling wine and rose wines had been recently introduced in the wine categories that are catching the market faster. It is assumed that the sparkling wine will be having the most promising growth in the domestic wine industry due to the active promotion of the category in the 5-star and mid-tier hotels and luxury locations. The majority of regions of Best wine in India are concentrated in the south-western areas of the country, largely in the state of Karnataka and Maharashtra. Compared to other regions in India, the western part of the country has the maximum wine sales that are then followed by north and south. Domestically, 80% of the total wine consumption in India is confined to the major cities like Delhi, Mumbai, Goa, and Bangalore. Furthermore, sales from retail had taken over the market as compared to the other institutional sales.